Summer is in full swing here at PJP. We’re planning company barbecues, we’re spending weekends at the Jersey Shore, we’re eating lunch outside. Basically, we’re just enjoying ourselves. As a business owner in the food service industry, you should be enjoying yourself too. Summer months are a great time for restaurants, and an even better time for caterers.
After all, wedding season is upon us, along with graduations and all of the other celebrations that go on during the summer, the Summer Catering season is in full swing. As always, PJP is in the business of helping our customers be as successful as possible, so we wanted to give you some great product ideas to think about if you’re in the catering business.
Here are 4 things you need to survive the summer catering season.
As we all know, running a successful catering business is about more than just serving quality food. You also have to make sure that you remain profitable. One of the easiest ways to increase profitability is to make sure you’re controlling your portions properly. There is no benefit for anyone to serve the customer more food or drink than they want to consume, and it usually just means that you end up losing money. With food, this involves making sure that you’re properly portioning your meals so that your customers leave satisfied, without leaving a ton of extra food on their plate that you just have to throw away. With Alcohol, there are great tools you can use, such as measured pourers, to help your bartenders make sure they aren’t pouring too much alcohol into their mixed drinks. This might feel like a bit of a “stingy” move on your part, but when people are at a catered event such as a wedding, they want to be able to have fun. If they are over stuffed, or if they overdrink, that might put and end to the fun. Not only does it help ensure your customers enjoy the event you are helping them host, but it’s a shrewd business decision that will add to your bottom line.
If you have any more questions about how best to help your catering business be successful, don’t hesitate to call your PJP salesperson.
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